DESIGNERS

SEQUOIA

In the beginning there was a man, a vision … and a friendship
Daniel Sisso is a brilliant and intuitive visionary. In 1989 handbags were viewed as utilitarian and functional objects bought and worn by women for practical use in their busy lives. Mr. Sisso wanted to change this. And so, through his vision he turned the handbag into a true fashion statement combining creativity, glamour and femininity, just like a jewel. Unlike other entrepreneurs in the luxury and fashion industries, Daniel Sisso did not think of SEQUOIA bags as commercial objects, but rather as a cultural revolution in the world of handbags.

When Mr. Sisso met Pierre Hardy, one of the most talented designers of our times, a friendship was born and a concept emerged: coated canvas, a silver ring and clean-cut designs. While everyone else was focusing on gold accessories and leather, Mr. Sisso and Pierre Hardy were creating a forward thinking concept: the fashion handbag.
21 years later, Pierre Hardy’s involvement remains as Sequoia’s creative director.

This original idea of the handbag as a fashion accessory was behind SEQUOIA’s conception and it has made SEQUOIA an indisputable leader in the eyes of International retailers and consumers alike. Daniel Sisso and Pierre Hardy named their concept SEQUOIA, after the oldest tree in the world, which symbolizes strength, stability and timelessness. Just like the tree, SEQUOIA travels through time unaffected by temporary trends yet remains strong and current within the fashionable woman’s world.

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“A strong identity based on elegant simplicity and an ageless design aesthetic. Incorporated in each bag is the recognizable yet sophisticated signature: a ring that symbolizes balance, alliance and perfection.”